Lucy Clarke
Content Creator, Marketer & Creative Operations
20+ years helping brands stay organised, visible and consistent through content, design and creative delivery. I turn loose briefs into clear plans and finished work.
About
I am a content marketing and creative specialist with over 20 years' experience helping brands stay organised, visible and consistent through strong content, design and delivery. My work brings together written and video content, editorial layout, marketing design and printable resources.
As co-founder of a content marketing platform, I helped grow a community of over 20,000 opted-in users, earn more than 100 Trustpilot reviews with a 4.8+ Excellent rating, and build partnerships with major online retailers. Alongside client work, I have built and managed my own blogs and websites, overseeing their brand, design, content and presentation.
I am at my best in small, creative businesses where there are lots of moving parts. I can take a loose brief and turn it into something clear, scheduled and finished, from planning launches and coordinating creators to producing content and keeping day-to-day delivery on track. I work independently, stay close to brand guidelines and balance quality with deadlines.
Digital skills
Practical skills
Tools
What I am like to work with
Intuitive and entrepreneurial
I spot opportunities early and take ideas all the way through to finished work.
Quick to read a business
I get under the skin of a brief fast, work out what is really holding things back, then build the strategy and practical solutions to fix it.
Hands on and always learning
I pick up new technology and techniques as I go and am never precious about doing the work myself.
Always improving
I keep my skills current with webinars, practical podcasts and audiobooks, so what I bring is up to date.
Down to earth and adaptable
I stay calm when plans shift and flex easily around changing priorities.
Independent and organised
I plan my own workload, keep projects moving and hit deadlines without drama.
Detail obsessed
Consistent styles, clean typography, tidy files.
Brand safe
I follow guidelines precisely and keep large sets cohesive.
Practical creativity
I design with real users in mind, especially children and parents.
Kind words
Feedback from brands, agencies and publishers I have worked with.
It was a pleasure to work with Lucy, she's fast at responding to messages and she provides stellar work. Thank you ever so much for all of your efforts!
Lucy is great, delivered on time, top notch quality article. Highly recommended.
Second time we have collaborated with Lucy and just like the first time it was perfect :)
Always does a fantastic job.
Another great proposal from Lucy, quickly done with no issues. Nothing but positive things to say.
Went above and beyond.
Reviews of GetBlogged, the platform I co-founded
Fantastic experience with Get Blogged: a blogger's perspective
I recently worked with an AI-powered analytics software company through Get Blogged, a blogger marketplace, for a sponsored post, and it was an amazing experience. The platform was easy to use, making it simple to apply for opportunities. The support team was incredibly helpful and ensured that everything ran smoothly. Plus, getting paid was quick and hassle-free, adding to the overall fantastic experience. Overall, I highly recommend Get Blogged to fellow bloggers for brand collaborations and monetization.
First time
I had a good experience on my first campaign. After submitting my article, the agency approved my work so fast and it is already in my GetBlogged account.
Getblogged is a very useful platform for bloggers/content creators. Love it!
Not only was the interface easy to navigate, but the quality of work we received from our blogger exceeded our expectations. The outstanding caliber of their output truly showcased the talent within the GetBlogged community.
Get Blogged is GREAT!
Get Blogged services are truly valuable. I am able to connect with high-quality content creators who are active and are available. There are no hidden fees involved.
Selected work
Here you will find a few examples of my printable designs, photography, writing and video work.
My Etsy shop
Visit the shopVintage-inspired prints, printables and handmade finds from Poppy & Blush. Use code 20OFF for 20% off your first order.
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Photography
11 piecesProduct, styled flat lay and lifestyle photography produced for various brands.
JBL portable speaker
This image of a JBL waterproof speaker was part of a summer of sports collaboration with Very.co.uk.
Football party food styling
This was part of a summer of sports collaboration with Very.co.uk.
Children's book and soft toy set
These images were taken as part of a book review.
Personalised car diffuser
Skincare brand still life
GHD styling brush
Natural skincare travel kit
Solid bath oils, family spa night
Letter from Santa package
Beauty and grooming flat lays
Daisy London bridesmaids gifts
This was shot for a bridesmaids gifts feature on Real Wedding.
Articles I have written
9 piecesEditorial features, guides and content written for my own platforms and for clients.
She was scouted for the stage. He wanted her behind the counter
A personal essay for Poppy and Blush about my grandma, ambition and the choices women were expected to make.
I was 16 when the pain first dropped me to the floor. It took 10 years to learn why
A health feature for Poppy and Blush on the long road to diagnosis and being believed.
100 things to do when kids are bored this summer holidays
A practical listicle for Real Parent, written to be genuinely useful for families on a budget.
The hard truths of homeschooling an auADHD teen
An honest first person piece for Real Parent about home education and neurodivergence.
Advocating for a child with a disability
A guide for Real Parent covering school support and the benefits system.
Luxury honeymoon ideas in South Africa
A destination feature for Real Wedding, romantic, glamorous and unforgettable.
I tried to plan the perfect wedding. Here's what actually mattered
A reflective piece for Real Wedding on what couples remember long after the day.
Your best sellers might be losing you money (here's how to check)
A commercial explainer for Business Quick Magazine on margins and product profitability.
11 paid ad mistakes that quietly drain budget
A marketing feature for Business Quick Magazine, written with insight from a PPC expert.
Videos I have made
15 piecesShort-form video and reels made for my own platforms and for clients.
A countryside escape
Easter craft characters
Farmyard friends craft
A cosy gaming corner
Family moments
Glowing pumpkin decorations
Halloween activity sheets
Halloween printable pack
Clay pinch pots
Monster cupcake decorating
A peaceful waterfall escape
Change the narrative
Creator stories
Ghost experimentation
First cherry picker launch
Things I have made
6 piecesA peek at some of the handmade and designed pieces I create, from papercraft to products for my Etsy shop.
A look at my Etsy shop
A short video showing a selection of the items I design and make for my Etsy shop.
Elf letter writing set
A closer look at my elf letter writing set, a festive keepsake for children.
Handmade cards
A montage of handmade card designs, put together piece by piece.
Kids wedding placemat
A children's wedding activity placemat, designed to keep little guests busy on the big day.
Clay initial charms
Hand-crafted clay initial charms, shaped, stamped and finished one letter at a time.
Behind the craft table
Papers, inks and sparkles: the makings of a new handmade piece, coming together.
Printable designs
13 piecesI love designing activity sheets, party printables, trackers and planners designed for print at home.
Slime inspired party invitation
10 brain-bending boredom busters
This page was part of a huge summer holiday activity pack.
Nature scavenger hunt
I love designing these, and I have a whole host of them for different seasons.
All about my day journal page
This page was part of a travel journal pack.
My silly trip fill-in story
This page was part of a huge summer holiday activity pack.
Wedding activity placemat
This is one of my best sellers on realwedding.co.uk.
Sunday night reset planner
This aims to help overwhelmed humans get ready for the week.
Reading tracker
This was produced in conjunction with an author for a product review collaboration.
Christmas scavenger hunt
What's your elf name?
This is a page from a Christmas activity pack for children.
Santa letter writing set
I made this for my children, then offered it for free on my blog.
Halloween activity sheet
This is a page from a Halloween activity pack for children.
Halloween window silhouettes
These were offered to my blog readers to help them decorate their windows for Halloween.
Blogs and websites I have created
Sites, tools and directories I have built, grown and run from scratch, each with its own audience and purpose.
Real Parent
Founded 2016
Real Wedding
Founded 2010
BQ Magazine
Founded 2019
Poppy & Blush
Founded 2023
Rocket & Relish
Founded 2024
PXL Pixi
Founded 2025
Little Adventures
Founded 2026
The Pudding
Professional experience
2018 - present
Co-founder. Marketing, Design & Content Director
Content marketing platform
- →Built and scaled a content marketing platform with 20,000+ opted-in users.
- →Earned 100+ Trustpilot reviews with a 4.8+ Excellent rating.
- →Grew the team to 12 at peak and supported day-to-day delivery across brand, content and marketing.
- →Led brand, client work, marketing design and content output, balancing quality with deadlines.
- →Built partnerships with major online retailers.
2025
Blog Launch Content Manager
Amazon selling education company
- →Supported the launch of a new blog.
- →Wrote articles about selling on Amazon.
2024
Podcast Video Editor & Social Content Support
Podcast production company
- →Edited podcast video footage.
- →Cut social media clips from episodes.
2023
Influencer & Blog Content Manager
Natural skincare company
Six-month engagement.
- →Planned influencer strategy and managed campaigns from outreach to delivery.
- →Managed and created blog content for the brand.
2023 - 2024
Social Media & Email Marketing
Link-in-bio company
- →Supported social media growth and email marketing.
2018 - 2022
Link Building Manager
Web agency
- →Managed link building for the agency and its clients.
2014 - 2018
Content Producer & Designer
Performance marketing company
- →Wrote and produced content and creative for performance campaigns.
- →Managed native ad creative and delivery, balancing speed with quality and consistency.
2013
Marketing Manager
UK university
Fixed-term contract, six months.
- →Overhauled recruitment email marketing design, improving consistency, clarity and brand alignment.
2011 - 2013
Marketing Manager & Web Designer
Dating platform
- →Designed email newsletters, web banners, marketing materials and landing pages.
- →Delivered high-volume creative while holding brand consistency and performance-focused layouts.
2010
Freelance Marketing Designer
Self-employed
- →Delivered marketing design across digital and print, adapting quickly to brand guidelines and stakeholder feedback.
c. 2009
Head of Design
Wedding planning platform
- →Owned design output across marketing and brand assets, with consistent quality and clear creative direction.
2008
Web Designer
Fashion trend forecasting company
Fixed-term contract, six months.
- →Produced web assets and page layouts for a fashion trend company, to established brand standards and tight deadlines.
c. 2006
Web Designer
Online wine retailer
- →Designed and built email newsletters, web banners, marketing materials and landing pages.
- →Built strong habits around layout consistency, brand alignment and delivery pace.
1 year
Graphics & Studio Assistant
UK fashion brand
- →Produced graphics and supported day-to-day studio work during collection development and delivery to retailers worldwide.
Selected blog collaborations
My work has been featured in
My proudest educational achievements
BA (Hons) Fashion Promotion, graphic design focus
Solent University
Final major project: wrote, designed and produced a fashion magazine.
Art & Design Foundation
Southampton College
10 GCSEs at grades A to C
Including Textiles at grade A, Drama and English Literature at grade B, and Maths at grade C.
Outside of work
- ·Watercolour painting
- ·Clay sculpting
- ·Sewing and making
- ·Designing printables for my Etsy shop
- ·Building web apps with vibe coding tools
- ·Craft projects with my children
- ·Flower pressing
- ·Cooking and baking
Contact Lucy
I help with content marketing, creative production and day-to-day project coordination, from a single piece of content to a planned launch. Tell me what you need and when you need it by.